WEEKLY DELIVERIES IS LIMITING. Spud should consider moving away from the carbon emissions campaign and adding a secondary delivery day.
LACK OF MARKETING is by word-of-mouth only.
LACK OF LOCATION - of the business, though secondary to the business itself, could have more of a visual presence and could perhaps host events or opportunities with a face-to-face interaction.
DISPLACEMENT -
the customer never has a tactile shopping experience and at times buying you food via a keyboard can feel distinctly odd.
STILL NOT ONE-STOP -DELIVERIES - are currently only available once a week. This system relies on the customer negotiating their needs for this period of time which often results in them also having to shop elsewhere. Customer retention becomes unreliable.
WAREHOUSE LIMITATIONS - The amount of products are still limited as compared to a store setting.
SHELF LIFE - Organic produce ‘appears’ to rot faster than those grown with pesticides
HOW DO YOU PROVE COMPETITIVE PRICES or ENCOURAGE customers to try new products?
New Weaknesses!
Thursday, April 9, 2009Posted by MOTHER EARTH at 8:30 AM
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- Brand Comparison: Hanes Underwear
- Brand Comparison: Calvin Klein Underwear
- Brand Comparison: American Apparel Underwear
- Brand Position Take 2
- MOOD 3
- MOOD 2
- Check-out green
- Brand Positioning
- a Recap on Opportunities / a New DIrection
- CONCLUSION
- Who Buys?
- New Threats!
- New Opportunities!
- New Weaknesses!
- New Strengths!
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