HOUSEHOLD CONSULTANCY
A complementary consultancy for any spuds customer and a face-to-face opportunity. For new customers, the Spuds! consultant would orient them thru the online ordering system and answer any questions on organics. For the dedicated customer, spuds would respond to a pre determined goal to make the individuals household more sustainable. (ie composting for an apartment, hydro)
YOUTH EDUCATION and OUTREACH
Schools and 2.0
Inner school meals
WORKSHOPS / EVENTS
Spuds could create a community here people who want to become active can do it with some expert leadership. Topics would be similar to the education and could include SUSTAINABLE AGRICULTURE, ENVIRONMENTAL ACTIVISM to more immediate opportunities as HEALTH AND NUTRITION, HOUSEHOLD GARDENING AND COMPOSTING, COOKING.
TAKE OUT DELIVERY and PREPARED MEALS
a de-emphasis on carbon emissions and a little more wiggle room. Organic Deli-style foods delivered to you after a long hard work day.
MORE AGGRESSIVE PROMOTIONS AND MARKETING
Gorilla marketing strategies for example – “THE APPLE CAMPAIGN” – a perfect opportunity to reach out to the Vancouver community would be to run a gorilla marketing project. Creating a presence in main transit arteries, Spuds! re-introduces itself, its rebranding with organic consultants and a free apple. (apples being one of the top produce items (as always, keeping waste and materials to a minimum)
a Recap on Opportunities / a New DIrection
Thursday, April 9, 2009Posted by MOTHER EARTH at 8:35 AM
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- Brand Comparison: Hanes Underwear
- Brand Comparison: Calvin Klein Underwear
- Brand Comparison: American Apparel Underwear
- Brand Position Take 2
- MOOD 3
- MOOD 2
- Check-out green
- Brand Positioning
- a Recap on Opportunities / a New DIrection
- CONCLUSION
- Who Buys?
- New Threats!
- New Opportunities!
- New Weaknesses!
- New Strengths!
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