Brand Comparison: Hanes Underwear

Hanes are the number one preferred underwear. We offer a careful balance of basic and fashion apparel items has earned Hanes a reputation that crosses age boundaries. We hit your price point and bring you guaranteed quality time and time again. Our apparel is more stylish, colorful and comfortable than you might expect just look who’s wearing it!


note: Hanes brand position took somewhat of a dive when they they abandoned their initial tagline tagline “Wait’ll we get our Hanes on you.” In a moment of insight the tried to bring it back with a twist changing it to “Look who we’ve got our Hanes on now.” This tagline has yet to be as effect as their original because I detracts from addresses the consumer (you) and the double entendre of referencing their old tagline makes it all too complicated, especially for those consumers who aren’t familiar enough with the brand.

Brand Comparison: Calvin Klein Underwear

Since its inception, Calvin Klein Underwear for Men and Women has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality. Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.


Bonus: Although these ads, made in the 90s attempted to bring awareness to the seedy underbelly fashion, viewers just couldn't get over how well they were executed and found them extremely creepy. (http://www.youtube.com/watch?v=vZVk21Pco-c)

Brand Comparison: American Apparel Underwear

American Apparel is the unbrand. We understand that you are sick of being bombarded with brand names and you want to be unshackled from them. You’re not a corporate billboard. American Apparel believes in classic and versatile styles and we don’t change our apparel according to seasons. Our logo-free, sweat shop free clothing is made in Downtown LA of 100% cotton in bright solid colors with no imprints. If a something fits, and you like it, you can always come back to our stores and find it, time after time.

Brand Position Take 2

SPUD is an eco-ganic home consultancy that represents a new era in how you can choose to live and eat. It celebrates the power we have to work from the inside out, to make simple yet effective lifestyle changes that are easily incorporated into a busy modern life. We help you, the conscientious consumer to make educated and valuable changes to lighten your chemical load through local sustainable organic food delivery, eco home consultations and community outreach. SPUD aims to improve the quality of your health and environment and we will come to you.

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