New Threats!

A BAD SEASON/POOR CROPS – experienced by any farmers within the 800 mile radius may cause extended shortages on major supplies.

PRODUCE/DELIVERY RADIUS – seasonal produce is only in store during it’s harvest time.

I.T. PROBLEMS – if experienced even once, can tarnish a consumers experience, and they won’t even know it.

BAD ECONOMY & THE CHEAPER PRICE OF CONVENTIONAL PRODUCTS – may have many customers cutting back on Organic products for cheaper non-organics in order to save.

EXPERIENCE DESIGN – the art of shopping can be a day long event that is both entertainment and celebration of all things culinary. Competitors like Whole Foods have create an atmospheric shopping experience.

MOST CONVENTIONAL FIRMS ARE NOW HANDLING ORGANICS
this will only increase.

Currently they are sold in 46% sales natural foods stores

47% sales conventional grocery stores, direct-to-consumer markets, and club stores. (this shift occurred in 2000, at spuds’ infancy)

7% farmers' markets, foodservice, and marketing channels other than retail stores.
With farmers markets ever expanding.

Spuds should make themselves spresent at farmers markets

ORGANIC FARMERS could at some point be unable to meet the high demands and this would reflect poorly on Spud! Ability to deliver.