ORGANIC IS FASHIONABLE -
Organic farming and livestock is the fastest growing sector in agriculture since 2002 it has double in production twice. There is a new desire to return to the ‘basics’ in food production and preparation. The conventional food chain has lost its integrity.
THE ART OF COOKING
AT HOME – the rising trend in frugality is to return to cooking and hosting at home.
JOINT VENTURES / STRATEGIC ALLIANCES - Spuds has begun to venture into strategic alliance with several Vancouver restaurants, including Vancouver favourite "Vj's" which culled a huge response for the Valentine's contest. Any and all organic or ethically responsible business via online linking and promotional piggy backing.
EDUCATION - Educational components either online thru new networking technologies or as a chance to create face to face experience with spuds reps.
LOCAL SCHOOLS OUTREACH – informing kids as part of a health outreach component
LIFESTYLE
SERVICES -
STRONG WORKING RELATIONSHIPS TO PRODUCERS
to overcome tight supply and to increase availability of more produce.
COMMUNITY AWARENESS – SPUD site as HUBB - building on the referral system, the spuds well-equipped online shop could support a community hub and resource for groups interested in expanding on a sustainable lifestyle.
Furthermore, developing community awareness thru sustainable print design could expand the Spuds brand to a wider audience not familiar with local trends hile keeping up with the spuds code of ethics.
EXPANSION OF PRODUCTS – the popularity of organics means more and more interesting products are becoming available. Right now the Organic Desserts brands are on the rise.
New Opportunities!
Thursday, April 9, 2009Posted by MOTHER EARTH at 8:31 AM
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- Brand Comparison: Calvin Klein Underwear
- Brand Comparison: American Apparel Underwear
- Brand Position Take 2
- MOOD 3
- MOOD 2
- Check-out green
- Brand Positioning
- a Recap on Opportunities / a New DIrection
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- Who Buys?
- New Threats!
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