MESSAGING

Sunday, March 22, 2009

SPUDS has grown from a small company with only 9 deliveries in 1998
to the LARGEST ORGANIC DELIVERY SERVICE IN NORTH AMERICA!

Quite an accomplishment and a potential point of pride for Vancouver. If only more people knew that SPUDS supports and promotes sustainable and organic production throughout BC and that this in turn protects our environment and our collective health.

Furthermore, the threat of more businesses wanting to capitalize on the organic craze means SPUDS needs to get sharper with how they position themselves. With most major grocery chains now housing an ever expanding organic section, (albeit without a local mandate) and with more grocery stores chains specializing in the organic experience as a whole, SPUDS runs the risk of losing out on their target markets.

To capitalize on the growing desire for organic groceries, SPUDS need to reposition themselves within the market, as the pre-eminent source for LOCAL BC/WASHINGTON products and produce. They should emphasize their business longevity and acumen which allows for COMPETITIVE PRICES and multiple weekly SALES. And by way of Door-to-Door delivery, all groceries and produce especially, is as FRESH as possible, GUARANTEED.

PICK WHAT YOU LIKE. TRUST SPUDS TO DELIVER IT.

1. SPUDS is the largest organic grocery delivery service in North America. We've been in the business for over 10 years and have built lasting relationships with local farmers. We guarantee the best organic produce and products and we bring them to your front door. With the click of your mouse, you choose exactly what you want, avoid the parking lots and lineups. Do more important things with your life.

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