THREATS

A BAD SEASON/POOR CROPS – experienced by any farmers within the 800 mile radius may cause extended shortages on major supplies.

PRODUCE/DELIVERY RADIUS – seasonal produce is only in store during it’s harvest time.

I.T. PROBLEMS – if experienced even once, can tarnish a consumers experience, and the clien won’t even know it.

BAD ECONOMY – may have many customers cutting back on Organic products for cheaper non-organics in order to save.

EXPERIENCE DESIGN – the art of shopping can be a day long event that is both entertainment and celebration of all things culinary. Competitors like Whole Foods have create an atmospheric shopping experience.