ORGANIC IS FASHIONABLE - and according to cbc, organic sales have been on the rise by 20%. Spuds continues to expand towards eastern Canada and Northernly, into the United States.Ways to capitalize on this could include:
JOINT VENTURES / STRATEGIC ALLIANCES - Spuds has begun to venture into strategic alliance with several Vancouver restaurants, including Vancouver favourite "Vj's" which culled a huge response for the Valentine's contest. Any and all organic or ethically responsible business via online linking and promotional piggy backing.
COMMUNITY AWARENESS - building on the the referral system, the spuds well-equipped online shop could support a community hub and resource for groups interested in expanding on a sustainable lifestyle. Educational components either online or as a chance to create face to face experience with spuds reps.
Furthermore, developing community awareness thru sustainable print design could expand the Spuds brand to a wider audience not familiar with local trends hile keeping up with the spuds code of ethics.
NO OMMISSIONS. NO PLASTIC BAGS.
OPPORTUNITIES
Monday, March 16, 2009Posted by MOTHER EARTH at 10:55 PM
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment