OPPORTUNITIES

Monday, March 16, 2009

ORGANIC IS FASHIONABLE - and according to cbc, organic sales have been on the rise by 20%. Spuds continues to expand towards eastern Canada and Northernly, into the United States.Ways to capitalize on this could include:

JOINT VENTURES / STRATEGIC ALLIANCES - Spuds has begun to venture into strategic alliance with several Vancouver restaurants, including Vancouver favourite "Vj's" which culled a huge response for the Valentine's contest. Any and all organic or ethically responsible business via online linking and promotional piggy backing.

COMMUNITY AWARENESS - building on the the referral system, the spuds well-equipped online shop could support a community hub and resource for groups interested in expanding on a sustainable lifestyle. Educational components either online or as a chance to create face to face experience with spuds reps.
Furthermore, developing community awareness thru sustainable print design could expand the Spuds brand to a wider audience not familiar with local trends hile keeping up with the spuds code of ethics.


NO OMMISSIONS. NO PLASTIC BAGS.

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